Every once in a while I'll run across an ad that states "should marijuana be legalized? answer and win an xbox360!" - hey, play to your demographic, I understand that. But today I ran into a new ad from the same company...
"Punch out George W. and win an xbox360!"
My reaction is hard to put into words. Sometimes I wonder if marketers just like to experiment with people without really knowing what they're doing. Targetting the politically-disaffected youth market - a market more than likely to be aware that they're being marketed to - seems risky. But presenting them with a little flash game to "win" a piece of hardware that's not even on the market yet by committing fake violence on the President... they're trying to make my brain implode.
I should study some standard marketing texts to see just what the hell they're teaching these people.
Post a Comment